Don’t go by price or size alone for daily-use products ! Don’t go into supermarket thinking bigger & cheaper means great buy !
Read from Top to Bottom
Is water the first ingredient on the label ?
The Federal Trade Commission orders that the ingredients have to be listed in order of concentration. Ingredients that are present in higher amounts in the formula go on the top of the list. If water /aqua / distilled is the first ingredient on the label, it is likely that 75-95% of the product is comprised of water.
Emulsifiers (ingredients that hold the oil and water in mixture) are necessary if oil and water are combined in the product (like in lotions, foundations, cream, illuminators and moisturisers). And preservatives are always necessary if water is present to keep the product from spoiling. Factoring in the percentage for those two necessary ingredients, the remaining available space for active ingredients is between 22 and 2% !
This doesn’t mean the product won’t or doesn’t work — peptides, enzymes, vitamins, antioxidants and a host of other active ingredients are typically effective in small percentages. But it does mean, most of what you are buying is just WATER.
No doubt, our body requires water to hydrate. BUT Water is not the best moisturiser ! Water is not the best cleanser ! Water is not absorbent at all ! Water does not penetrates skin ! Water does not repair skin !
So why is it important to read an ingredient list ?
Being able to read these lists is very important for several reasons. By knowing which ingredients are used in a product you can make sure to avoid those that could cause you allergies or irritations. You can also decide for yourself which ingredients you prefer to use on your skin.
In addition, you’ll be able to know if a product does what it claims and if you can find a cheaper alternative. Very often, in fact, the active ingredients of drugstore and high-end products are the same.
Also, lots of products claim to contain Vitamins and other natural ingredients that are beneficial for the skin. And are more expensive because of it. But if you look at the ingredient list, more often than not, you realise that these ingredients are present in such low concentrations that don’t provide any benefits at all ! Crazy, right ?
We recently came across a line for babies at a big box retailer that touted the benefits of cocoa butter. The line waxed poetic about the amazing things cocoa butter can do for your baby and the packaging was of course, beautiful. But when we flipped it over to examine the ingredients label, cocoa butter was listed right behind parabens! That means that the product contained more parabens than cocoa butter ! Yikes ! So you can see the ingredients list is where you can separate reality from marketing hype.
So if water is at the top of the list, why bother to buy ?
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